Proceeds from the Heart of the Hills Run will benefit the following organizations:

The Bloomfield Hills Optimist Club was founded in 1984. Like all Optimist Clubs associated with Optimist International, we pride ourselves as being friends of all youth. Our primary focus has been in assisting youth of all socio-economic levels in Oakland County.

The Bloomfield Optimist Club has approximately 40 total members. Members of our club include several business owners, private institution representatives and local government or school officials, which provide for a well-rounded roster. Business and community leaders in our club include Dan Gilbert, Brian MacKenzie, Fern Garcia, Stuart McCormick, Robert Dempster, Jeff Duperon, David & Ann Alden, local government and school officials Leo Savoie, David Hendrickson, Mike Cowdrey (Athletic Director), Adela Piper, Tamara Tazzia, Jayne Hammond and Robert Glass.

The Heart of the Hills 10K & 5K Run / Walk will also support the Bloomfield Hills Schools Athletics, Recreation and Community Services Department. 95% of their activities directly benefit youth, making the Heart of the Hills “the signature running event” in the greater Bloomfield community.

At BHS we not only build healthy minds, we encourage healthy bodies through athletic participation. This philosophy is instilled at an early age in physical education courses and honed through organized team participation. The playing field is a place to build athletic skills, character, teamwork, and sportsmanship.

Physical education begins in kindergarten while team and individual sports begin in middle school and expand in the high school arena. Junior varsity and varsity sports offer all students the opportunity to participate in athletic programs. Self-control, discipline, focus, and concentration are all by-products of involvement in individually-centered sports, like golf, or traditional team sports, like football. Our coaches encourage and develop skills that serve our students well beyond their high school years.